Gaming MBE · 2022
Ultimate Gaming Setup
Three levels of setup, one shared storefront.
- Format
- Multi-brand event
- Revenue
- $2.1M
- Markets
- CA, US, JP, EU5
- Launch
- Nov 14
Brands
Logitech, AMD, Microsoft, SECA
Idea
A shared landing page built around how gamers actually buy: three levels of setup: beginner, intermediate and expert. Each is browsable on its own terms, with click-through into every partner brand's own store.
Each brand invested its own media against its own audiences and drove them to the shared page, so every partner benefited from the traffic the others brought.
Result
Measured on Logitech's always-on activity in Canada, the six weeks after launch compared with the six before: product sales up 58%, return on ad spend up 67%, new-to-brand purchases up 87%. The campaign driving to the landing page returned a 0.26% click-through rate against a 0.15% quarterly average.
Results
- $2.1M
- Total revenue across CA, US, JP and EU5
- +58%
- Total product sales after launch, Logitech CA
- +87%
- New-to-brand purchases after launch
- 0.26%
- Drive-to-page click-through, against a 0.15% quarterly average
- 93K
- Landing page views
- 2.1M
- Unique shoppers reached by the homepage takeover
The work itself. Scroll or use the arrows.
