Various · 2022 – 2026
Sizzle Reels
Cut to sell the idea in the room.
- Format
- Sizzle + broadcast
- Clients
- Pepsi, LEGO, Amazon, Rogers
- Reels
- Four
Why sizzle
When video became the way the work gets sold, the reel stopped being a recap and became the pitch.
Pepsi x Super Bowl 2026
A cinematic sizzle reel created to bring the entire Pepsi Super Bowl campaign together across the Amazon canvas, from Prime Video and retail to custom digital experiences and integrated media.
Designed as an executive showcase, it became the centerpiece presentation shared with Pepsi leadership and a powerful sales asset for future client conversations.
- Unified every touchpoint into one compelling story
- Presented to Pepsi leadership as the campaign showcase
- Reused by the BIL team to sell integrated Amazon capabilities and generate new business opportunities
“This became one of our strongest storytelling tools. It helped leadership see the full scale of the campaign and opened the door for future business.”
LEGO PMNH
A polished campaign sizzle showcasing LEGO's Prime Monday Night Hockey partnership across broadcast integrations, social content, digital experiences, and out of home activations.
Built to demonstrate how one idea could live seamlessly across the entire Amazon ecosystem.
- Showcased the full campaign across broadcast, OOH, and Amazon experiences
- Featured in multiple Monday Night Hockey pitch presentations
- Became a go-to capability reel for winning new sports and entertainment partnerships
“This is a great piece showcasing all our capabilities in a very polished way, and it's been really useful to get the conversation started with new brands.”
Beauty & Self Care
One of ten vertical sizzle reels created to redefine how Brand Innovation Lab showcases its work. As video became the primary storytelling medium, I designed the Beauty & Self Care reel while also creating the scalable template, editing system, and production process used by nine other Art Directors across every vertical.
- Designed the flagship Beauty & Self Care sizzle
- Created the master template, motion guardrails, and script framework
- Enabled production across 10 verticals through reusable templates and video guides
“This is amazing, just what I was looking for. You nailed it!”
Rogers Great Canadian Jersey
A cinematic sizzle reel capturing Rogers' Great Canadian Jersey campaign, from the grassroots jersey donation movement to its emotional reveal during Prime Monday Night Hockey.
The film brought together broadcast storytelling, live integrations, social amplification, and the Olympic narrative into one polished showcase across the Amazon canvas.
- Showcased the campaign across broadcast, social, streaming, and live event integrations
- Used as a premium storytelling asset to demonstrate PMNH partnership capabilities
- Highlighted how branded content could create authentic, emotionally driven sports moments
“Wowwwwwwww. That's an integration!! Take notes Sportsnet!!! Award Winning. 10/10.”
The work itself. Scroll or use the arrows.
